Mahindra Great Escape ends an off-roading delight and not a word of irony

According to the Hindu, in a piece published a few hours ago, the 60th edition of the Mahindra great Escape, one of India’s most loved off-roading adventures, concluded successfully in Goa with over 80 vehicles from the Mahindra stable manoeuvring the challenging route.

The Hindu’s readers must have been reassured to learn that Mahindra customers from Goa and its neighbouring areas, including Mumbai, participated in the rally.

It appears that the rally was flagged off at 10:00 am from Majestic Hotel, Porvorim, North Goa and that “iconic” Mahindra SUVs such as the Scorpio, Bolero, Gateway, Legend, Major and Classic negotiated an arduous 75 km route consisting of rocky terrain, slush, canals and streams, en route passing through the hamlets of Colvale, Revora, Pirna, Sirsaim, Asonora, Advalpal, Nanora, Ladfem and Bicholim before reaching Porvorim, the finish point.

No serious journalist would file a piece without at least one quote and here it is:

“We are delighted to return to Goa, one of our favourite destinations, for the 60th edition of the Mahindra great escape. The scenic yet challenging route was an off roader’s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra Vehicles,” said Vivek Nayer, senior Vice-President, Marketing automotive sector, Mahindra & Mahindra Ltd. “We plan to return with another fun-filled edition of the Great Escape, shortly.”

The gushing report does not mention that other great escape from Bhopal of Mahindra Chairman Keshub Mahindra.

Nor that rallies of a different kind are going on at this moment off-road and on-pavement at Jantar Mantar, in Delhi and what with heat, rain and mosquitos, not proving much of a delight at all.

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