$30 million for PR, zip for Bhopal

Despite the $30 million “Human Element” public relations campaign that champions the allegedly noble intentions of Dow Chemical, the global conglomerate continues to treat Bhopal like the tar baby in the ol’ Uncle Remus tales.
Dow don’t wanna touch Bhopal or even get within sniffin distance, figuring it’s a trap for all its honest, hard-working shareholders, which include a good many people right here in the Petrochemical Underarm of Texas.
Nevertheless, shareholders with some $278 million worth of Dow, think the real tar baby might be a multi-million dollar public relations campaign that rings awfully hollow in the face of nettlesome questions about Bhopal.
“…Dow has claimed for years that outstanding issues in Bhopal are not material to the company’s success, but the facts tell a different story. It is in the long-term interest of shareholders for Dow to address potential liabilities in Bhopal, rather than allow them to impact our company’s reputation and ability to expand into new markets,” said New York City Comptroller William C. Thompson, Jr., after shareholders filed a resolution with the company requesting that it address outstanding issues resulting from the Bhopal, India, chemical facility explosion on December 3, 1984.
View a creative response to Dow’s PR campaign here.

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