Faced with the failure of “Responsible Care” those PR boys have come good. Their big idea? “Really Responsible Care”
$120,000,000 could do a lot of good to a lot of people. But instead of, for example, providing clean drinking water to the people of Bhopal, or creating a safe environment for the trailer folk of Plaquemine, or beginning to clean up Midland, or paying out for the damage caused by agent orange, the money is going to go into the pockets of a bunch of overpaid PR and ad people whose campaign is so flimsy the sugarplum fairy couldn’t use it as a veil.