LONDON/NEW DELHI: Dow Chemical has agreed to remove its logo from London’s Olympic stadium but the Indian Olympic Association (IOA) said that it is not satisfied with the move and wants US giant to remove its sponsorship from the 2012 Games.
DOW said it was agreeing to the “vision” of the 2012 Games by waiving its sponsorship rights to place its brand on a controversial fabric wrap for the stadium which was objected by campaigners furious at the US conglomerate’s links to the deadly Bhopal gas disaster.
Dow was made a sponsor of London 2012 by Lord Coe’s organising committee (Locog) in August.
“The agreement – between Dow and – Locog was limited to branding of five ‘test panels’ that were to be removed in the months before the Games and were not part of the final design,” Dow spokesman Scott Wheeler was quoted as saying by a British newspaper Sunday Express.
“In mid-summer, Locog and Dow discussed Dow deferring the rights to these five panels to allow free and full execution of the design as determined by Locog. Dow agreed to this to – support Locog’s and London 2012’s vision for the stadium wrap,” he added.
Reacting to the report, IOA acting president VK Malhotra said he was not clear what exactly it meant and said the body would continue to press for total removal of Dow Chemical as a sponsor of the London Olympics.
“I have also heard about Dow chemical withdrawing their logo from the decorative wrap but I don’t know what it means,” Malhotra said.
“Our demand is that Dow should be removed as a sponsor and we have expressed strong reservation with the Olympics. We are sending our communication to Dow as well as IOC on this regard.”
“So all that we want is that it should be removed as a sponsor and we won’t be satisfied if only the logo is removed,” he added.
Amid growing resentment over Dow Chemicals’ association with the London Olympics, the Indian Olympic Association’s Executive Board had decided last week to write a “strong” protest letter to the International Olympic Committee, seeking the removal of the company as a sponsor of the Games next year.